Apple Inc. (NASDAQ:AAPL): Former Critic, Consumer Reports Praises iPhone 5

Consumer Reports, the magazine, which had harshly criticized one of the earlier iPhones, has stated that the latest offering from Apple Inc.(NASDAQ:AAPL) is currently one of the best in recent times, in spite of the errors in the mapping tool. The screen size, sleek and light body, super-fast wireless speeds, upgraded Siri voice-recognition, and camera of iPhone5 are the USP’s of the smartphone.

The same magazine had openly picked a fight with Apple a couple of years back when the iPhone 4 was launched. Due to a glitch in the design of its antenna, the magazine disagreed to recommend the smartphone to customers. If held in a particular position, the flaw would cause calls to be dropped automatically. Steve Jobs himself held a press conference to issue a public apology and offered to take care of the problem.

History repeated itself, because Apple CEO Tim Cook had to post a letter on the company website to apologize for their flawed mapping tool that continuously gives inaccurate directions and fails to locate landmarks properly. Cook has reassured users that they are working hard to eliminate the flaws and improve accuracy. But Consumer Reports is on Apple’s side this time. It has said that the mapping tool in iPhone 5 in spite of flaws is more or less up to standard and does not affect the overall performance of the phone.

Apple’s new mapping software has replaced Google Maps, which was incorporated into the iPhones ever since its debut in 2007. The transition highlights Apple’s competition with Google, whose Android operating system powers the devices of Apple’s arch-rival Samsung, and other manufacturers of smartphones. The smartphone market is valued at $219.1 billion according to Bloomberg Industries, and Apple having sold 5 million iPhone 5 units in only 3 weeks, is fighting for supremacy.

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