Microsoft Corporation (NASDAQ:MSFT)’s campaign for Windows 8, Surface tablet

In an endeavour to bridge the gap between personal computers and fast growing tablets with its touch-enabled interface, Microsoft Corporation (NASDAQ:MSFT) crafted a campaign for its newest operating system, Windows 8, and its Surface tablet computer at New York's Pier 57.

Windows 8 which is exclusively designed to run both on PCs and tablet computers is a benchmark for the company and is significant in bringing about a revolution in the industry's dominant operating system in at least 17 years. It is also represented as a stern answer to the ever-growing competition faced from its rival Apple Inc. This is obvious from the fact that the launch of Windows 8 and the Surface tablet computer came amid a swerve of other tablet offerings prior to the holidays.

Being the first venture of the company in the field of making computers and being available for sale from Friday, the launch came with a series of parallel launches from the house of its rivals. Apple Inc. unveiled its iPad Mini with a 7.9-inch screen on Tuesday. Amazon.com Inc. and Barnes & Noble Inc., makers of the 7-inch Kindle Fire and Nook Tablet, are coming out with larger versions next month. Even the computers and other tablets running on the newest and the most updated Windows 8 would be available for sale from Friday.

The launch of Windows 8 event was presented by Microsoft CEO Steve Ballmer; Windows chief Steven Sinofsky; Julie Larson-Green, the executive in charge of Windows Program Management. The presenters also included Michael Angiulo, who heads the Windows Client and Ecosystem Team; and Panos Panay, general manager of the Surface team.

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