Apple Inc. (NASDAQ:AAPL) has the Final Word about Mapping Tool, Says Schmidt from Google Inc(NASDAQ:GOOG)

Apple Inc.(NASDAQ:AAPL)’s version of Maps has come under severe criticism, in spite of glowing reviews about the iPhone 5. Previously, Apple had replaced Google Inc(NASDAQ:GOOG) maps with its own mapping tool. Google chairman Eric Schmidt states that if Apple were to incorporate Google Maps into their phones once again, then the former will require an official approval from Apple before they can proceed.

There was a lot of hype about Apple’s mapping tool that was unveiled with the iPhone 5, but it was booed by many because of its inability to provide directions for public transportation and getting confused while navigating users. Google Maps were included in iPhones ever since its debut in 2007, but Apple chose to take on Google in a bigger way by building this app and promoting it in every possible way.

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Apparently, the mapping tool was developed in order to decrease Apple’s dependency on Google. In fact, Google’s YouTube app, which used to be installed in iPhones, is missing from the new model. The Apple-Google feud began after Google came up with the Android mobile operating system, which is used by Samsung and HTC that are in turn competitors for iPhone. Plus, Android has surged past other smartphone softwares to become the most popular worldwide.

Apple has also been involved with numerous patent infringement lawsuits with Samsung and other smartphone manufacturers whose phones use the Android software. But Google being Google is not cowering at all. They have introduced the Nexus 7 tablet for sale in Japan. Google is now venturing into the tablet market, which will be valued at $78.7 billion by the year end.

Shares of AAPL tumbled another 2.54% to $673.25 on Tuesday.

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