Amazon.com, Inc. (NASDAQ:AMZN) Finally Introduces Paperwhite Kindle, Shares At New High

The long wait for Amazon.com, Inc.(NASDAQ:AMZN)’s recent offering is finally over – the online retailer has unveiled their product, which is the highly anticipated Kindle e-reader. Known as the Paperwhite Kindle, its USP is the state-of-the-art Lightguide front lit display, which makes use of fiber optic technology to light the reader.

According to Jeff Bezos, Amazon’s CEO, this feature will work wonders because users will get better ambient light from front lighting as opposed to the typical backlit screen. The fiber optic technology is sufficient to keep the reader running for 8 weeks after a single charge even if the light is kept on!

The design of the Kindle e-reader has been fabricated after keeping the comfort and user-friendliness in mind. The device just weight 7.5 ounces and is only 9.1 mm thick! The easy of usage, its light weight, and fiber technology will contribute enormously to sales shooting up when the product is available in the market. Amazon’s Kindle has always commanded a loyal audience from among those who buy reasonably priced products instead of costly and luxurious ones.

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The release of the latest version of Kindle comes at an excellent time because it is just before the Christmas shopping season, which is another reason that the product is being billed as a top selling model. Amazon is going out of its way to retain and expand its user base by slashing prices by $30-$50 off numerous older Kindle models. The simplest version of Kindle is priced at a mere $79, which is way less than products of its rivals. In fact, the Kindle Touch was so popular that it was soon sold out and orders had to be cancelled. Kindle Paperwhite is likely to be available at $179 when it hits the floors on October 1^st.

Shares of AMZN soared 1.93% to $251 and made an all time high of $525.70.

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