Google Inc (NASDAQ:GOOG) Introduces AMBER Alerts Service For Tracking Missing Children

Google Inc(NASDAQ:GOOG) has maintained its focus on public service projects. It has recently announced a new AMBER alerts project in collaboration with The National Center For Missing and Exploited Children. This comes at a time when the company has set up a Crisis Page for people, who are affected by Hurricane Sandy. Google has a reputation for providing such services, and this latest move is a fantastic addition.

The users are now going to see an AMBER alert when they access Google Maps or Search if there is one in present in their areas. AMBER Alerts allow a user when a child goes missing and provides him with all possible details so that he can keep an eye out. In fact, Facebook has a system like this, which is equally great.

Google says that AMBER alert is shown to users if someone searches for related information in a specific location where a child has recently been kidnapped and an alert was issued. A user will also be notified of an alert if he conducts a targeted search for the situation. By increasing the availability of these alerts though Google services, Google is trying to help in searching children, who are featured in AMBER alerts and the rates of safe revival will increase.

AMBER alerts us intended to provide information about the kidnapped child and any other details regarding the case as they become accessible. Extra details could include the make and model of the vehicle he/ she was kidnapped in or information regarding the suspected kidnapper.

The fact that the feature is so incorporated into daily experience of Google users is only going to help the organization find these missing children.

Google explained that it is also working on getting this service to Canada and Europe, apart from other countries. 

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